CAMP

SCSK views respect for humanity and the nurturing of human resources as an important responsibility of corporate citizens. To actively fulfill those responsibilities in the area of child education, the SCSK Group maintains CAMP (Children’s Art Museum and Park), an ongoing social contribution activity.

CAMP Children's Art Museum & Park

See the CAMP website for more details

About CAMP

Through workshops, CAMP fosters child creativity in interactive settings. Through the creative activities, group work, and project presentations that the children experience in their workshops, they are able to find their own ways to express themselves and expand their circle of communication.

The workshops are held at the SCSK Group’s bases all over Japan. Many of the adult facilitators who support these workshops are SCSK employee volunteers.

The workshops include original programs developed for the purpose described above, as well as numerous programs created jointly in collaboration with artists, researchers, corporations, and organizations in Japan and overseas. In addition, we are actively engaged in research activities, such as workshop development and evaluation, facilitator training methods, and respect for and utilization of workshop-related intellectual property, aiming at the realization of a society where children can conveniently experience quality workshops.

CAMP Workshops Held (April 2001 - March 2022)

  CAMP Everywhere CAMP​*1
Workshops Participants Workshops Participants
Total 932 19,081 267 4,130

*1 Everywhere CAMP is a workshop dissemination project featuring packaged CAMP workshops for use by museums, schools, and organizations across Japan.

Research to Evaluate Long-Term Effects of CAMP Workshops

Jointly with Yamauchi Laboratory of Interfaculty Initiative in Information Studies, The University of Tokyo, we are conducting a research project to evaluate the effects of CAMP workshops over a long period (several to 10 years) by interviewing past participants in CAMP workshops who are now university students or working members of society.

Expected effects of participation in CAMP workshops:

  • Development of curiosity to learn something new
  • Discovery of things they like or want to do
  • Focusing on and enjoying processes rather than achievements
  • Direct linkage with career development
  • Improved skills to communicate with strangers
  • Getting used to giving presentations
  • Exertion of leadership in a team or organization
    Contribution to Local Communities

Achievements of joint research with Yuhei Yamauchi Laboratory(Japanese)

Activity Hubs

The workshops are also held in various parts of Japan, with the leading role played by Group companies.

CAMP_map_en

Industry-Academia-Government Collaboration

We regularly hold the CAMP Workshop at business locations of the SCSK Group and in cooperation with local governments, universities and companies in the regions they are held.

Participation in the Toyosu Mirai Project, a Joint Activity with Neighboring Companies

The Toyosu Mirai Project was launched in FY2019, aiming at community development led by local residents, companies, a university and other entities in the Toyosu area. Entities participating in this project take turns implementing social contribution activities for the development of the next generation. Together, they are also involved in volunteer activities and the operation of the project, increasing the synergy between them and contributing to the development of the local community and the people participating in the project.

Employee Participation

CAMP Facilitators

CAMP activities are also held at SCSK Group business sites throughout Japan. The circle of participants at each location is expanding in Japan and overseas and employee volunteers acting as facilitators manage CAMP workshops. Participating in workshops as a facilitator offers numerous opportunities to learn and feel a sense of accomplishment, and these experiences facilitate employee growth and motivation.

Create Future of Dreams Project with Children (In cooperation with the Yamauchi Laboratory of the University of Tokyo's Interfaculty Initiative in Information Studies)

To commemorate the 20th anniversary of CAMP, we have started a project in which new workshops unique to SCSK are created, planned, and developed together with SCSK Group employees. Ideas for workshops were solicited from SCSK Group employees in December 2021 and January 2022. The results of the evaluation were announced in March 2022, with two winning ideas selected to receive the award of excellence.

In FY2022, we will develop workshops based on the two award-winning ideas together with the employees who submitted the ideas.

Create Future of Dreams Project with Children
Create Future of Dreams Project with Children(Japanese)

Joint Development and Research

In addition to developing our own original programs, we have created programs in collaboration with artists, researchers, companies and organizations in Japan and other countries. We are also actively involved in research activities, such as studying how to develop and evaluate workshops and how to train facilitators, as well as respecting and utilizing intellectual property related to workshops, with the goal of building a society where children can always experience high-quality workshops.

Case 1:Yamauchi Laboratory, the University of Tokyo's Interfaculty Initiative in Information Studies

Development of an online workshop

In FY2020, we jointly developed an online workshop in response to the cancellation of face-to-face workshops.

CAMP Online Workshop: Tekuteku Tsukumogami — Let's animate frame-by-frame

In this workshop, participants animate characters on the motif of tsukumogami frame by frame using spare items in their home (through simple crafts). This workshop is designed to allow even early elementary school children to appreciate the fun of seeing the things they have created move on the screen and to enjoy applying creativity.

Workshop

Workshop Report(Japanese)

Development of a workshop for university students
My Compass Workshop

This workshop is intended for university students who want to think about their own values and social problems but have difficulty finding opportunities to do so.

CAMP identified the key competencies in OECD Education 2030*1 that it believes are necessary for the children of the future. We then referenced Harvard University's GoodWork Project*2 in our development of a program for cultivating the necessary skills and abilities.

  • *1. OECD Education 2030:
    Education 2030 is a project plan for education in the new era promoted by the Organisation for Economic Co-operation and Development (OECD). The OECD call the most important competencies that should be developed in children through education key competencies. They are (1) creating new value, (2) reconciling tensions and dilemmas, and (3) taking responsibility.
  • *2. The GoodWork project
    This project is born from the question of what to do to achieve both outstanding expertise and a high moral and ethical standards (GoodWork). The project has developed and provides the GoodWork ToolKit to help individuals make thoughtful decisions based on an interview survey of GoodWorkers in each field.

Case 2: NPO Collable

Since FY2014, we have jointly conducted research with NPO Collable, a specified nonprofit corporation, on the creation of a place where both children with disabilities and those without disabilities can play together. In FY2016, we jointly developed a new workshop called CAMP Furi Furi Sugorowa Workshop with NPO Collable. It was received the Kids Design Award in FY2018.

Workshop Report(Japanese)

Awards

Good Design Award*1

In 2006, CAMP was awarded a Good Design Award (in the category of new domain design), and its new style of social contribution projects by a company were highly evaluated. Good Design Award is the only comprehensive design evaluation and commendation program in Japan.

*1 Good Design Award
The Good Design Award (G-Mark) is the only comprehensive design evaluation and commendation program in Japan. It has been operated as a project organized by the Japan Institute of Design Promotion since 1998 as the successor to the Good Design Selection System established by the Ministry of International Trade and Industry (now the Ministry of Economy, Trade and Industry) in 1957.

Mecenat Awards 2013

In November 2013, the SCSK Group’s CAMP social contribution activities received the Treasure Box of Learning Award (Manabi-no Tamatebako Sho) at Mecenat Awards 2013 from the Association for Corporate Support of the Arts. The award was granted because CAMP was highly evaluated as activities that contributed to creating an affluent society.

Encouragement Award in Career Education Awards*1

The SCSK Group’s CAMP social contribution activities received the Encouragement Award in the category of large enterprises at the Fifth Career Education Awards. The commendation ceremony was held at the FY2014 Symposium for Partnerships for Career Education Promotion, which was co-hosted by the Ministry of Education, Culture, Sports, Science and Technology, the Ministry of Health, Labour and Welfare and the Ministry of Economy, Trade and Industry.

*1 Career Education Awards
The Career Education Awards was established with the aim of widely sharing the effects of excellent educational support activities by the business community and encouraging and raising public awareness of those activities. Applications are solicited from economic associations, enterprises and similar organizations engaged in educational support activities, and the awards are granted to excellent initiatives.

Kids Design Award

In 2007, the Judging Committee Chairman’s Special Award was granted in recognition of the social contribution activities of the CSK Group (now the SCSK Group).

Other Awards Received by CAMP(Japanese)